Beneath the flashing lights and free drinks, casinos are a machine designed to bleed customers of their cash. For years mathematically inclined minds have tried to beat the house through clever game theory and probability, but the casino industry has a few tricks up its sleeve to ensure that it is always the winner.
Casinos attract gamblers with stimulating atmospheres and a dazzling array of games, but their true lure is in the perks offered by the owners to encourage players to spend more money and keep coming back. These perks are known as comps and include discounted or free food, drink, show tickets, rooms, and more. Some of the world’s most famous casinos are legendary for their architecture and design, such as the Bellagio in Las Vegas, or their dazzling fountain shows. Other casinos are famed for their celebrity clientele and have appeared in countless movies and TV shows.
Casinos make billions of dollars each year for the corporations, investors, Native American tribes, and local governments that run them. To stay successful, they rely on a combination of demographic information and a deep understanding of how their visitors feel. To increase discovery of their facilities and make the experience even more memorable, casinos can invest in search engine optimization and implement location-based marketing strategies such as beacons. This will help guests easily find what they’re looking for in the casino and in nearby attractions, restaurants, hotels, etc. The best casinos offer a huge variety of games that give their customers something new to try every time they visit, so no two days at the casino are ever the same.