How to Promote a Casino Using Data-Driven Insights


Whether you’re in the mood to hit the slot machines, pull out your lucky deck of cards, or roll the dice at the craps table, there are few things that can better satisfy a gambling itch than a casino. Most of these gaming establishments offer much more than just the games themselves, however, including hotels, restaurants, non-gambling game rooms, bars and other perks designed to lure in new customers and reward loyal patrons.

The casinos also have to be careful that their marketing doesn’t run afoul of state laws against gambling, which are usually very strict and prohibit minors from playing or loitering in areas where the games are located. This is why most of them have to spend a lot of money on advertising and promotional campaigns to keep the attention of their audience.

Casinos have long been known for their promotion techniques. Some are very old, such as direct mail and newspaper ads, while others are more recent, like direct response television (DRTV) and recruitment of high profile endorsers, such as retired professional athletes or actors, to promote their gambling products. Despite these advances, modern casino marketers are still trying to find the best way to get the word out about their facilities and attract gamblers. To do so, they are turning to a number of different methods for promotion, including social media, in-store promotions and the use of mobile devices. Ultimately, the most successful casino marketing strategies are those that are based on data-driven insights.