How to Make Casino Marketing Work for You


A casino is more than just a place to play games of chance. It’s a place that offers luxurious hotel accommodations, exciting entertainment, delicious food and drink options and high-end spa and health club amenities. In addition, many casinos offer event and group business opportunities as well. This makes it important to focus on all of the ways that your casino can add value to a customer’s experience.

For a long time, marketers focused on demographic information as the most useful metric when it came to predicting casino visitor behavior. But, in reality, it’s the emotional decisions that people make when visiting a casino that really matter.

For example, a Millennial might decide to visit your casino for the social-friendly experiences of gaming and dining, while their Gen X counterparts will prioritize the gambling experience over other offerings. Understanding the motivations behind these decision-making processes is essential in developing marketing strategies that resonate with different segments of your audience.

Robert De Niro and Joe Pesci are both fantastic in their respective roles as Sam “Ace” Rothstein and Ginger McKenna, but it’s Sharon Stone’s performance that spikes the movie’s energy toward the end of its first act. As the blonde hustler, she exults in her ability to seduce men (“a smart hustler like her could keep a guy awake for two or three days”) while never quite managing to rein herself in.

She is a force of nature to be reckoned with, and she’s a great reminder that casinos are more than just gambling establishments. They are places where consumers can trust each other and form community.