Understanding Casino Visitors’ Jobs to Be Done

A casino is a place where people can gamble and play games. Many casinos also have restaurants and bars. Casinos can be found in cities, towns, and states where gambling is legal. Some casinos are standalone, while others are part of larger resorts or hotels.

Most casino marketing focuses on demographic information such as age, income, and education, which is helpful in understanding audience behavior. However, focusing on this alone leaves out important insights such as why people come to a particular casino and what they are looking for in the experience.

For example, a group of women visiting the casino for a bachelorette party are likely looking to spend money and have fun, but they might be more interested in having smooth logistics, fast WiFi, plenty of places to charge their phones, and a relaxing, stress-free environment than they are in winning a big jackpot on a slot machine. By using the “jobs to be done” framework to understand their true motivations, marketers can make better decisions about their messaging and offerings.

Few movies have captured the spirit of Las Vegas as well as Casino, starring Robert De Niro as mobster Nicky Santoro and Sharon Stone as Ginger McKenna. But this isn’t just a movie about opulence and neon signs; it’s an epic crime drama that lays bare the complex web of corruption centered in Vegas, with tendrils reaching into politicians, Teamsters unions, Chicago mobster families, and the Midwest mafia based out of Kansas City.